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	<title>Thoughts @ Monica Gupta &#187; Case study</title>
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	<link>http://www.monicagupta.com</link>
	<description>Human Resouce Management in India - Lateral thinking and Life in general</description>
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		<title>Case Studies &#8211; Pricing Model</title>
		<link>http://www.monicagupta.com/general-management/case-studies-pricing-model/</link>
		<comments>http://www.monicagupta.com/general-management/case-studies-pricing-model/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 11:36:35 +0000</pubDate>
		<dc:creator>monica</dc:creator>
				<category><![CDATA[General Management]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[decision]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.monicagupta.com/?p=69</guid>
		<description><![CDATA[The below case studies is about the change in consumers thought process when alternatives are given which make them think irrationally Case study 1 &#8211; Economist Subscription An ad for an Economist subscription gave 3 options 1.      Print only for $59 2.      Web subscription only access for $125 3.      Print and web access for $125 Obviously third option looks like the best deal. In an experiment with the above setup 16 subjects chose first option, zero subjects chose second option and 84 subjects chose third option. What if we remove second option and let subjects choose options first and third? The results should be the same right, after all the deal is the same, but only 32 chose the third option and 68 chose the first option.  It was only by the third options (Print and web access) relation to the option 2 (Web subscription only) makes the third option look so good. The subscription makers for Economist knew this and used it to boost the sales. Case study 2 &#8211; Cost of a wine bottle A wine bottle was shown to few students. They were asked to write the last two numbers of [...]


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<li><a href='http://www.monicagupta.com/monica-human-resources/insight-into-decision-making/' rel='bookmark' title='Permanent Link: Insight into Decision Making'>Insight into Decision Making</a></li>
</ol>]]></description>
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		<title>Management Lesson Series &#8211; Part iii</title>
		<link>http://www.monicagupta.com/monica-human-resources/human-resource-management/management-lesson-series-part-iii/</link>
		<comments>http://www.monicagupta.com/monica-human-resources/human-resource-management/management-lesson-series-part-iii/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 11:25:10 +0000</pubDate>
		<dc:creator>monica</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[lateral thinking]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.monicagupta.com/?p=62</guid>
		<description><![CDATA[Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he&#8217;d sit under a tree for some time and relax before continuing the race. He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ. The hare woke up and realized that he&#8217;d lost the race. The moral- &#8220;Slow and steady wins the race. This is the version of the story that we&#8217;ve all grown up with.&#8221; But the story doesn&#8217;t end here &#8230; The hare was disappointed at losing the race and he did some soul-searching. He realized that he&#8217;d lost the race only because he had been overconfident, careless and lax. If he had not taken things for granted, there&#8217;s no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed. This time, the hare went all out and ran without stopping from start to finish. He won by several miles. The moral [...]


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<li><a href='http://www.monicagupta.com/monica-human-resources/human-resource-management/management-lesson/' rel='bookmark' title='Permanent Link: Management lesson Series-part i'>Management lesson Series-part i</a></li>
<li><a href='http://www.monicagupta.com/monica-human-resources/insight-into-decision-making/' rel='bookmark' title='Permanent Link: Insight into Decision Making'>Insight into Decision Making</a></li>
<li><a href='http://www.monicagupta.com/monica-human-resources/focusing-on-solutions-and-not-problems/' rel='bookmark' title='Permanent Link: Focusing on solutions and not problems'>Focusing on solutions and not problems</a></li>
<li><a href='http://www.monicagupta.com/monica-human-resources/human-resource-management/mind-your-language/' rel='bookmark' title='Permanent Link: Mind Your Language'>Mind Your Language</a></li>
<li><a href='http://www.monicagupta.com/monica-human-resources/lateral-thinking-money-lender-and-pebbles/' rel='bookmark' title='Permanent Link: Lateral Thinking &#8211; Money lender and pebbles'>Lateral Thinking &#8211; Money lender and pebbles</a></li>
</ol>]]></description>
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		<item>
		<title>General Motors (Pontiac Division) and Vanilla Ice Cream</title>
		<link>http://www.monicagupta.com/monica-lateral-thinking/general-motors-pontiac-division-and-vanilla-ice-cream/</link>
		<comments>http://www.monicagupta.com/monica-lateral-thinking/general-motors-pontiac-division-and-vanilla-ice-cream/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 10:56:32 +0000</pubDate>
		<dc:creator>monica</dc:creator>
				<category><![CDATA[Lateral Thinking]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[general motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Pontiac]]></category>

		<guid isPermaLink="false">http://www.monicagupta.com/?p=24</guid>
		<description><![CDATA[A complaint was received by the Pontiac Division of General Motors &#8216;This is the second time I have written to you, and I don&#8217;t blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night, but the kind of ice cream varies so, every night, after we&#8217;ve eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It&#8217;s also a fact that I recently purchased a new Pontiac and since then my trips to the store have created a problem&#8230;.. You see, every time I buy a vanilla ice-cream, when I start back from the store my car won&#8217;t start. If I get any other kind of ice cream, the car starts just fine. I want you to know I&#8217;m serious about this question, no matter how silly it sounds &#8220;What is there about a Pontiac that makes it not start when I get vanilla ice cream, and easy to start whenever I get any other kind?&#8221; The Pontiac President was understandably skeptical about the letter, [...]


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		<title>Lateral Thinking &#8211; Money lender and pebbles</title>
		<link>http://www.monicagupta.com/monica-human-resources/lateral-thinking-money-lender-and-pebbles/</link>
		<comments>http://www.monicagupta.com/monica-human-resources/lateral-thinking-money-lender-and-pebbles/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 17:16:50 +0000</pubDate>
		<dc:creator>monica</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Lateral Thinking]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[decision]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[lateral thinking]]></category>

		<guid isPermaLink="false">http://www.monicagupta.com/?p=20</guid>
		<description><![CDATA[Many years ago in a small village, a farmer had the misfortune of owing a large sum of money to a village moneylender. The Moneylender , who was old and ugly, fancied the farmer&#8217;s beautiful daughter. So he proposed a bargain. He said he would forgive the farmer&#8217;s debt if he could marry his daughter. Both the farmer and his daughter were horrified by the Proposal. So the cunning money-lender suggested that they let providence decide the matter. He told them that he would put a black pebble and a white pebble into an empty money bag. Then the girl would have to pick one pebble from the bag. 1) If she picked the black pebble, she would become his wife and her father&#8217;s debt would be forgiven. 2) If she picked the white pebble she need not marry him and her father&#8217;s debt would still be forgiven. 3) But if she refused to pick a pebble, her father would be thrown into Jail. They were standing on a pebble strewn path in the farmer&#8217;s field. As they talked, the moneylender bent over to pick up two pebbles. As he picked them up, the sharp-eyed girl noticed that he had picked [...]


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<li><a href='http://www.monicagupta.com/monica-human-resources/human-resource-management/mind-your-language/' rel='bookmark' title='Permanent Link: Mind Your Language'>Mind Your Language</a></li>
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		</item>
		<item>
		<title>Focusing on solutions and not problems</title>
		<link>http://www.monicagupta.com/monica-human-resources/focusing-on-solutions-and-not-problems/</link>
		<comments>http://www.monicagupta.com/monica-human-resources/focusing-on-solutions-and-not-problems/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 15:21:18 +0000</pubDate>
		<dc:creator>monica</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.monicagupta.com/?p=16</guid>
		<description><![CDATA[Problem When NASA began the launch of astronauts into space, they found out that the pens wouldn&#8217;t work at zero gravity (ink won&#8217;t flow down to the writing surface). To solve this problem, it took them one decade and $12 million. They developed a pen that worked at zero gravity, upside down, underwater, in practically any surface including crystal and in a temperature range from below freezing to over 300 degrees C. Solution And what did the Russians do&#8230;? They used a pencil . &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- Problem One of the most memorable case studies on Japanese management was the case of the empty soapbox, which happened in one of Japan &#8216;s biggest cosmetics companies. The company received a complaint that a consumer had bought a soapbox that was empty. Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soapbox went through the assembly line empty. Management asked its engineers to solve the problem. Post-haste, the engineers worked hard to devise an X-ray machine with high-resolution monitors manned by two people to watch all the soapboxes that passed through the line to make sure they [...]


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<li><a href='http://www.monicagupta.com/monica-human-resources/human-resource-management/management-lesson-series-part-iii/' rel='bookmark' title='Permanent Link: Management Lesson Series &#8211; Part iii'>Management Lesson Series &#8211; Part iii</a></li>
<li><a href='http://www.monicagupta.com/monica-lateral-thinking/general-motors-pontiac-division-and-vanilla-ice-cream/' rel='bookmark' title='Permanent Link: General Motors (Pontiac Division) and Vanilla Ice Cream'>General Motors (Pontiac Division) and Vanilla Ice Cream</a></li>
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</ol>]]></description>
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		</item>
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		<title>Insight into Decision Making</title>
		<link>http://www.monicagupta.com/monica-human-resources/insight-into-decision-making/</link>
		<comments>http://www.monicagupta.com/monica-human-resources/insight-into-decision-making/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 12:25:46 +0000</pubDate>
		<dc:creator>monica</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[decision]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[lateral thinking]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[monica]]></category>

		<guid isPermaLink="false">http://www.monicagupta.com/?p=12</guid>
		<description><![CDATA[A group of children were playing near two railway tracks, one still in use while the other disused. Only one child played on the disused track, the rest on the operational track. The train is coming, and you are just beside the track interchange. a) You can make the train change its course to the disused track and save most of the kids. However, that would also mean the lone child playing by the disused track would be sacrificed. b) Or would you rather let the train go its way? Let&#8217;s take a pause to think what kind of decision we could make&#8230; &#8230;&#8230;&#8230;&#8230;. Most people might choose to divert the course of the train, and sacrifice only one child. Most  think the same way, I guess. Exactly, to save most of the children at the expense of only one child was rational decision most people would make, morally and emotionally. But, have you ever thought that the child choosing to play on the disused track had in fact made the right decision to play at a safe place? Nevertheless, he had to be sacrificed because of his ignorant friends who chose to play where the danger was. This kind [...]


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<li><a href='http://www.monicagupta.com/monica-human-resources/focusing-on-solutions-and-not-problems/' rel='bookmark' title='Permanent Link: Focusing on solutions and not problems'>Focusing on solutions and not problems</a></li>
<li><a href='http://www.monicagupta.com/general-management/case-studies-pricing-model/' rel='bookmark' title='Permanent Link: Case Studies &#8211; Pricing Model'>Case Studies &#8211; Pricing Model</a></li>
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<li><a href='http://www.monicagupta.com/monica-human-resources/human-resource-management/mind-your-language/' rel='bookmark' title='Permanent Link: Mind Your Language'>Mind Your Language</a></li>
</ol>]]></description>
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