The below case studies is about the change in consumers thought process when alternatives are given which make them think irrationally Case study 1 – Economist Subscription An ad for an Economist subscription gave 3 options 1. Print only for $59 2. Web subscription only access for $125 3. Print and web access...
Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he’d sit under a tree for...
A complaint was received by the Pontiac Division of General Motors ‘This is the second time I have written to you, and I don’t blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night, but the kind of...
Many years ago in a small village, a farmer had the misfortune of owing a large sum of money to a village moneylender. The Moneylender , who was old and ugly, fancied the farmer’s beautiful daughter. So he proposed a bargain. He said he would forgive the farmer’s debt if he could marry his daughter. Both the farmer and his...
HR Manager by profession and good human by heart. Presently working with Shyama Power and is responsible managing human resource department.
Monica can be reached on monica[at]monicagupta.com
