The below case studies is about the change in consumers thought process when alternatives are given which make them think irrationally Case study 1 – Economist Subscription An ad for an Economist subscription gave 3 options 1. Print only for $59 2. Web subscription only access for $125 3. Print and web access...
Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he’d sit under a tree for...
I was so excited to go on this much awaited blind date and finally I got the opportunity to meet my date. We were together for about 45 minutes and I got no chance to complain during our meeting as I got the full authority, opportunity and liberty to know this person from head to toe. I was completely...
There were these 4 guys, a Russian, a German, an American and a French, who found this small genie bottle. When they rubbed the bottle, a genie appears. Thankful that the 4 guys had released him out of the bottle, he said, “Next to you all are 4 swimming pools, I will give each of you a wish. When...
HR Manager by profession and good human by heart. Presently working with Shyama Power and is responsible managing human resource department.
Monica can be reached on monica[at]monicagupta.com
