Month: August 2011
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Case Studies – Pricing Model
The below case studies is about the change in consumers thought process when alternatives are given which make them think irrationally Case study 1 – Economist Subscription An ad for an Economist subscription gave 3 options 1. Print only for $59 2. Web subscription only access for $125 3. …
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Management Lesson – Compete against the situation not the rival
Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he’d…